Worldwide, mobile advertising and marketing is already over a $1 billion market. A recent Gartner forecast predicts that by 2015 this will grow to around $20 billion. Yet so far, most small businesses and organizations are doing very little in terms of using mobile services to sell their products and services or connect with consumers.
Mobile Marketing will not replace your marketing and advertising plans rather, this emerging marketing channel will make your advertising even more effective.
SMS Text Messaging
One of the most popular and effective channels for mobile marketing is opt-in text messaging. This works via common shortcodes (CSCs)—five-digit codes to which you can send a text message that includes designated keywords. This mechanism allows mobile users to engage with a company or organization in several ways, including:
- Ask consumers to vote in a competition. (as in American Idol)
- Structure contests and award prizes to your mobile followers.
- Setup polls or surveys for your consumers to respond to. (Did you enjoy your meal?)
- Provide timely information about your business. (today’s lunch specials, etc.)
Our Mobile Marketing Strategy
Our mobile messaging plans starting out at just $14.99/mos. can get you set up with a way to allow people to sign up to receive text messages from you, so you can engage them directly. We can promote that service in all your advertising with us (Website, Google Places, Email Marketing, Reputation Management), and we can then educate you on how to use this channel well in combination with your other marketing.
Find out more!