Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world. Meanwhile, on-line marketing was once seen as a risky endeavor for most businesses, but the gap between it and off-line marketing has rapidly narrowed:
“Of U.S. and U.K. marketers surveyed, 81 percent plan to increase their spending on email marketing in 2007, while only 50 percent said they’d increase spending on direct mail.”
Source: Alterian
Benefits of Email Marketing
Many companies are interested in email campaigns, but feel that running an effective campaign is too technical, too expensive, too time-consuming or obsolete due of SPAM abuse.
Fortunately, email marketing can be:
o Simple
o Affordable
o Effective
In fact, there may be no better time than now to get started on your company’s first email campaign.
Looking out for your Bottom Line
Off-line advertising is expensive and can drain resources that could be spent more efficiently on less routine aspects of your business.
On the other hand, with email marketing, you can write email messages yourself and have them sent within minutes. It will cost you only pennies, but the return could be exponential.
“$57.25 was generated for every $1 spent on email marketing in 2005, outperforming all other types of direct marketing.”
Source: Direct Marketing Association
Many parts of an email campaign are automated, so that you may need to sign into your account only to schedule future messages for time-sensitive messages like special offers.
How We Can Help
Bash Foo offers several email marketing services from “Do it yourself” to a fully managed offering where we plan, design, schedule and transmit your email messaging to your customer and leads.