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Ratepoint to Shut Down Operations February 2nd
The leaders in online reputation management services, Ratepoint Inc. of Needham, MA reported this afternoon the abrupt shutdown of all operations. In an email that was sent out this afternoon to all “partners, customers and friends” they stated: “RatePoint’s assets and technologies are currently being acquired, and unfortunately this means that all RatePoint accounts will [...]
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Mobile Payments Up, Plastic Down. Is Your Business Ready? #chartporn
The masters of both consumers and merchant’s money, INTUIT has created a broad sweeping analysis of the use of different payment methods in the marketplace. While there will continue to be much resistance to mobile payments by the generation that just learned how to play Angry Birds on their iPhone, there is some good information [...]
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7 Easy Ways to Build your Mailing List

Ask everyone that comes to your place of business. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a web-based operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask too. Don’t be shy! [...]
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Writing a Standard-Based Press Release

So what do you get when you mix the release of a traditional press release with social media that syndicates the release to all the right people? Well, business success of course! We love how wildly successful our clients have become using just this technique. Would you like to have your company featured in Forbes [...]
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How do you feel about “specialist” marketing?

The marketing and advertising world is getting populated with lots of specialization in the name of preservation. Small businesses aren’t just looking at independent marketing firms selling them their services (like Bash Foo) but also companies that shill under the name of specialization.
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It’s 2011, and it’s Time to Get Sexy and Be Found
OK, so if you are like most Americans in 2011 you have promised yourself to go to the gym more often, eat less carbs and be more frugal with your money. From a marketing perspective, this is the best time to consider getting your marketing plan in shape. And, because of the contraction in money [...]
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We Have Your Sign
After about 2 months of applications, forms, meetings and fees we finally have our sign installed here at our office in beautiful downtown Tipp City, Ohio. Our friends at Insignia Signs made our sign for us. Beyond having signs made so people know where our offices are, signs can have a big impact on your reputation. [...]
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Are QR Codes Relevant?
You probably have seen QR Codes but have not known what in the heck to do with them. Well join the club. You are among the millions of Americans that have had this new engagement strategy foisted upon them by marketing types like .. Well me.
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Another Definition… from Bash Foo
It’s about action folks. Now go and make something happen!
