Ratepoint to Shut Down Operations February 2nd
The leaders in online reputation management services, Ratepoint Inc. of Needham, MA reported this afternoon the abrupt shutdown of all operations. In an email that was sent out this afternoon to all “partners, customers and friends” they stated: “RatePoint’s assets and technologies are currently being acquired, and unfortunately this means that all RatePoint accounts will soon be closed. Effective February 2, 2012, all RatePoint services, including Reputation Management, Email Marketing, Surveys, and Product Reviews will be discontinued. Your ability to access your...
read moreMobile Payments Up, Plastic Down. Is Your Business Ready? #chartporn
The masters of both consumers and merchant’s money, INTUIT has created a broad sweeping analysis of the use of different payment methods in the marketplace. While there will continue to be much resistance to mobile payments by the generation that just learned how to play Angry Birds on their iPhone, there is some good information and takeaways from this latest #chartporn from INTUIT. Who is going to use mobile payments? The age group between 20 and 44 are lion share, and with more than 4% growth in the mobile payments industry every year plastic’s days are now numbered. Where are...
read more7 Easy Ways to Build your Mailing List
Ask everyone that comes to your place of business. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a web-based operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask too. Don’t be shy! Studies have shown that over half of people will provide their email addresses if asked. Ask people you meet in professional settings. There’s a lot of networking going on at trade shows, conferences, seminars, and industry events— tell your new contacts about your email newsletter and...
read moreWriting a Standard-Based Press Release
So what do you get when you mix the release of a traditional press release with social media that syndicates the release to all the right people? Well, business success of course! We love how wildly successful our clients have become using just this technique. Would you like to have your company featured in Forbes or the New York Times, how about on TV on CNBC, NBC, or the Lifetime Channel? Of course, there is always the benefit of driving hundreds more fans to your facebook and web page to constantly receive your news updates. First things first though.. You have to learn how to write...
read moreHow do you feel about “specialist” marketing?
The marketing and advertising world is getting populated with lots of specialization in the name of preservation. Small businesses aren’t just looking at independent marketing firms selling them their services (like Bash Foo) but also companies that shill under the name of specialization.
read moreIt’s 2011, and it’s Time to Get Sexy and Be Found
OK, so if you are like most Americans in 2011 you have promised yourself to go to the gym more often, eat less carbs and be more frugal with your money. From a marketing perspective, this is the best time to consider getting your marketing plan in shape. And, because of the contraction in money markets, the shrinkage in overall advertising sales and the hesitance of businesses on the brink, 2011 is a great year to break out your sexiest marketing plans and put them into place. If you are like me you are not in the position to be snapping up smaller companies but you may be in a position to...
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