Facebook Etiquette: Friend Farming
If you have participated in Facebook for any length of time, you have been exposed to “Friend Farmers”. No, not those annoying people who post their Farmville updates to your wall, a friend farmer is someone who seeks to be friends with all of your friends for purposes of either to market their products or services to you, or they are simply curious and want to snoop into your collection of friends. Is the correct approach to then remove them from your friend list? Friend to All Manner of Beast Friends and friendships are vital to social networking site such as Facebook, without...
read moreSite Profile: billbeagle.com
billbeagle.com When Former City Councilman, Bill Beagle first decided to run for State Senate in Ohio’s 5th district, one of the first calls made was to Bash Foo. He realized that while his desire to serve was personal, his candidacy must be made highly public. His first thoughts were not of yard-signs or press releases in the local paper.. It was his social media presence. How would he be able to position his campaign for success? Not your Ordinary Campaign Site Rounded corners, flashy navigation bar, gradients and transparencies are the hallmark of this campaign website. Bill’s...
read moreSite Profile: bambergerlaw.com
Bambergerlaw.com Local attorney Mark Bamberger approached me one afternoon in January and asked me if I had ever used social media for a law firm. As in all things, businesses consume aspects of marketing at different times, and at different velocities. The legal profession, with all of it’s business-savvy has not exactly been an early or interested advocate of Social Media. I explained to Mark how we were going to set out to change that! Search Optimization using Content, Content, Content Observing that attorney websites lack descriptions of practice areas and examples of their...
read moreWhere you Advertise is More Important than What you Advertise
So yesterday I was again asked to defend this statement which sort of goes against all that is holy in the world of sales and advertising. Unless you are selling a product or service that is entirely unique, and you have no competition in the market, your message of how great your product or service is will always be overshadowed by those that are Kings of Delivery. Kings of Delivery Those that are able to identify the medium from which their products or services will be best sold from, inherently win the day regardless of their marketing budget. These entrepreneurs my friends are called...
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